May 29, 2023

Top Logo Trends To Watch Out For

Top Logo Trends To Watch Out For


When you're a small business owner looking to build a new website or revamp your existing one, choosing a great logo design is a crucial first step. At 123websites, we understand the importance of a logo in establishing and signifying your company's identity. That's why we're here to guide you through the top logo trends that will help create an effective, recognizable, and stylish logo for your small business.


Why are logos so important? Well, research shows that logos are the most recognizable brand identifiers, with 75 percent of consumers recognizing brands just from their logo. With that in mind, let's dive into the top logo trends you should consider for your small business website.


Simple and Minimalistic


In today's cluttered digital landscape, simplicity is key. Minimalistic logos can send a clear message and resonate visually without overwhelming your audience. Take inspiration from well-known businesses like Udemy, Apple, and Nike, who have successfully achieved a simple and minimalistic look for their logos. Our team at 123websites can help you design a clean and impactful logo that captures the essence of your small business.


Geometry


Using geometric shapes in logo designs adds a modern and visually appealing touch. Triangles, circles, semi-circles, and squares can create a powerful brand identity when paired with vibrant color palettes or complementary text. Take a look at the Google Photos logo, which cleverly incorporates semi-circles, or the logo for automotive company Kia, which utilizes an ellipse. Our designers will work with you to incorporate geometric elements that represent your small business effectively.


Negative Spacing


Negative spacing is a timeless trend that leverages empty background space to create a distinctive logo. By strategically utilizing the space between letters, shapes, and symbols, we can design a logo that stands out. A great example is the FedEx logo, which uses negative space to form an arrow, reinforcing the company's identity as a transport company. Our team will craft a logo that cleverly incorporates negative spacing, giving your small business a unique visual identity.


Experimental Typography


When it comes to fonts in logo designs, there's room for experimentation. We can play with uneven spacing, varying heights of characters, and breaking traditional typography rules to create an experimental yet cohesive logo design. Technology job recruitment company Otta's logo is an excellent example of experimental typography done right. Our designers will collaborate with you to create a logo that pushes the boundaries while maintaining readability and visual appeal.


Gradients


Gradient logo designs blend colors or hues in a gradual transition, creating a dynamic and eye-catching effect. Gradients have made a comeback in web design, and they can add depth and vibrancy to your logo. Mozilla Firefox's logo is a well-known example that pops off the page with its use of gradients. Our designers will help you choose the perfect color combination and gradient effect that reflects your small business's personality.


3D Logos


For an extra dimension and modern edge, 3D logos make use of shapes such as prisms, cones, cubes, and cylinders. By combining the gradient trend with 3D shapes, we can create a logo that stands out and captures attention. Mozilla Firefox's logo is a great example of a 3D design that adds depth and visual interest. Let our team design a 3D logo that brings your small business to life.


Animation


Animated logos take logo design to the next level by adding movement and interactivity. They are attention-grabbing and effectively communicate your small business's message. Our designers can create animated logos that engage and captivate your website visitors, making a memorable impression.


Overlapping


Overlapping logos use layering techniques to add visual depth and creativity. By overlapping elements, we can create a logo that stands out and makes a bold


 statement. PayPal's logo is a famous example, where two P's overlap in different shades of blue. Our designers will skillfully incorporate overlapping elements into your logo, giving it a unique and memorable touch.


Lowercase Lettering


Lowercase lettering is attention-grabbing and can add a touch of uniqueness to your logo. It breaks away from conventional grammar and instantly captures attention. Businesses like Adidas and Facebook have successfully utilized lowercase lettering in their logos. At 123websites, we'll design a logo that incorporates lowercase lettering, making your small business stand out from the crowd.


Hand-drawn


Hand-drawn logos add a personal touch and evoke creativity and attention to detail. They work exceptionally well for small consumer-focused businesses, such as artisan bakeries, art studios, and micro beer breweries. The fluidity and imperfections of hand-drawn logos bring authenticity and charm to your small business's visual identity.


Black and White


Black and white logos convey confidence and timelessness. By focusing on these classic colors, your logo can make a bold statement and stand the test of time. The logo of the American television network ABC combines geometry, lowercase lettering, and black and white effects for a striking design. Our designers will create a black and white logo that exudes professionalism and sophistication.


Sans Serif


Sans serif logos draw attention to the use of minimalistic fonts without decorative strokes extending from characters. They create a clean and modern look, as seen in Airbnb's logo, which uses a custom-created sans serif font called Cereal. Our team will help you choose the perfect sans serif font that aligns with your small business's brand identity.


Incorporating these logo trends can help your small business establish a strong visual presence and make a lasting impression on your target audience. Our expert designers at 123websites are here to bring your vision to life and create a logo that represents your small business effectively.


For more design and SEO tips to enhance your website's performance, check out our blog. Sign up with 123websites today and take advantage of our expertise to get a $2500 website for free. Let us help your small business thrive online.

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